Facebook AdsGro Your Brand, Gro Your Customer Base, Gro With Us.
Reach Your Target Demographic
Facebook has become an influential part of the online marketing mix, and is essential for many businesses. It has a huge and varied audience, allowing us to find a desired target demographic for your product or service. Our consultation allows us to get under the skin of your target market and find them on Facebook. We can then deliver compelling advertising to people who we know are your potential customers, based on their activity and likes on Facebook.
DID YOU KNOW?
Everyone Who's Anyone
80% of internet users use Facebook.
Global Reach
Facebook has 2.6 Billion users worldwide.
Millennial Use
84% of millennials use Facebook.
Planning your Facebook campaign
At Gro Online, our consultation process includes an analysis of your known competitors as well as other businesses operating in your sector, in the geographical area you want to target. We will look at how similar businesses are engaging successfully with your target demographic on Facebook, and the content they use in their advertising. This will allow us to come up with a robust Facebook Ads strategy which will deliver you results and value.
In order to improve the results and engagement of your Facebook campaigns we will select custom audiences based on demographic and user behaviour, in order that we can engage users at both ends of the purchasing funnel. We will refine the content of your adverts, and will often simultaneously test 2 sets of ad copy to ensure we are using the most engaging messages to generate conversions.
Part of our Facebook strategy for many of our clients is to retarget previous visitors to your website who did not convert into customers. We can target these people on Facebook with persuasive, relevant advertising messages to encourage them back to your website to complete their purchase. We can also use contextual retargeting to target people on Facebook who have searched for products or services like yours on Google.
Our transparent reporting means that at any time we can advise you of click-through rates, leads and engagement rates from your active campaigns. We will continually monitor your campaigns and make changes to ensure we are reaching your specific business goals and that every pound you are spending on Facebook is delivering value and results.
Meeting Your Specific Business Objectives
Our Facebook campaigns are planned to meet the needs of your business, as discussed at consultation. You may need to drive footfall to a high street store, or build awareness of a particular offer or event; you may want to drive sales from your website, or simply raise brand awareness and traffic. Whatever the aim, we will create and design a visually appealing advert, with the right message to attract the right potential customers, within your specified budget.
Facebook Ads Options
Facebook offers various options for advertising, depending on the aim of your campaign. We will guide you through these to make sure we are employing the right type of advert to deliver the best possible results to fulfill your objectives and deliver results:
Lead generation campaign : putting you in control. Form filling response delivers the details of interested potential customers to you, meaning you can pro actively contact them to discuss your services. Great for businesses who need to discuss a customer’s needs and provide a quote for services.
Brand awareness : shows your advert to the maximum number of people within your area and chosen demographic. Great to increase website traffic, or increase footfall to a store.
Messages : Prompts people to open more Messenger interactions. Scale your ability to have personal conversations with them – so you can answer questions, collect leads and boost sales. Great for conveying compelling personal offers and discounts.
