SEO SERVICESGro Locally, Gro Consistently, Gro With Us.
Search Engine Optimisation
Gro Online uses expert strategies to improve your website’s visibility within search engines, and increase the amount of relevant visitors to your website. We help you appear right in front of customers when they have an urgent need for a product or service just like yours. We stay on top of search ranking factors and current trends and developments, so that we can help your business outperform the competition.
DID YOU KNOW?
High Scrollers
75% of people never scroll past the first page of search engines.
5 Mile Wide Club
For Starters
Local / Regional SEO
If your business has a local or regional customer base, it is essential that your company is visible in localised searches for the services you offer. At Gro Online, we analyse your website’s current performance, then put in place a strategy that improves local listings for your products and services, ensuring you are in front of potential customers when they need you most.
A local SEO service is needed to put your brand on the map locally due to the huge increase in “Near Me” searches on Google. Consumers want convenience and local service, and the recent pandemic and lockdown has made consumers extremely loyal to businesses in their local area. Gro Online’s SEO strategies will ensure you are being found in localised searches.
We will get to know your business, your desired customers and your competition, in order to build a clear picture of the local marketplace. We can then build a clear SEO plan to help your business dominate the local landscape online.
Search Engine Optimisation is an ongoing process, we are continually working behind the scenes to improve your website’s performance. We are confident that our rates and the time we spend on your SEO each month make us the best value agency.
At Gro Online we understand the importance of your Google My Business profile for local SEO. We create and optimise our partners’ profiles, claim listings in Google maps, and make sure all company information and contact details are correct. We also keep your opening hours up to date, so customers know where to find you and when to visit.
There are a plethora of local directories and forums where your business may be listed, some of which you may be unaware of. All these are touch points for Google, so it is vital they are all correct and following best practice. We will streamline your local presence so that you are listed accurately on every one of these sites that is relevant.
If your website content is not reflective of your target customers, their location and demographic, we can recommend changes that you can make to the content that will help improve local SEO. We can also create new landing pages to specifically target local towns / areas.
E Commerce SEO
Consumer activity continues to shift online, particularly during the current pandemic led restrictions. We work with e-commerce businesses to develop SEO strategies that deliver growth and ROI through increased clicks and sales from search engines. Whether you are an existing online retailer, or have just taken the decision to trade online, we can offer a cost-effective SEO to help you successfully sell your products or services online.
At Gro Online we look at a number of factors to ensure a sound E-Commerce SEO strategy, including link building and on page content. Another key part of E-Commerce SEO is to ensure that the site is technically engineered to give a good user experience. According to recent research, 66% of people will leave an online store if it is difficult to navigate, so user experience is key, especially with the vast choice available to online shoppers.
At Gro Online we start our process with a thorough audit of your online store, to identify any factors affecting the organic performance of the site as it stands. Common issues can be poor mobile performance (almost 40% of online purchases are made via mobile), or slow loading pages. We also look at the content of the site, including product images which must be clear and relevant.
Firstly, we will look at the current keywords in your website content and product descriptions. We also look at the keywords being used by your closest competition, as this is key to ensuring a successful SEO strategy. We will then conduct in depth keyword research to identify short and long tail keywords, relevant to your content, that can drive the right kind of traffic to your site.
CRO is all about refining the existing content of your E-Commerce site in order that the traffic you currently get, and the new traffic that we achieve for you, becomes more valuable via a higher conversion rate. We improve user experience on landing pages / product pages, to ensure we maximise your traffic, turning clicks into purchases.
SEO Processes at Gro Online
We follow detailed, tried and tested, meticulous processes to ensure that your SEO delivers on value, results and performance.
As your SEO agency, it is our job to find out everything about your business, your existing online campaigns, any previous SEO work you have had done, and how effective these have been. We will also ascertain any challenges you are facing with your online presence.
We will assess the current performance of your website, and look at opportunities to improve it. In order to do this, we will need access to your Google analytics account (or other analytics software). If you do not have an analytics account we will get this set up for you. This will allow us to continually monitor the work we are doing for you.
With the information and insights gained from the on boarding call and website audit, we will create an SEO campaign with specific objectives to achieve your goals. This will outline planned activities in some or all of the following areas, depending on their relevance to the objectives set.
Good keyword research can make or break an SEO campaign. Understanding how people actually search for goods and services allows you to increase your chances of appearing in the right searches. Search engines have an ever more powerful grasp of user intent and related keywords, thanks to machine learning. Therefore we need to be aware of all the search terms and methods that prospective customers will use in order to access your services.
Building quality links from trusted sources is an essential part of SEO strategy. We will acquire links from relevant industry sites, quality directories and various other sources. This is to generate traffic from a variety of sources that will offer value to the user. Good links from high quality, reputable sites have long been correlated with good search engine ranking, and the assumption that a website with high quality incoming links must be of a high quality itself by association.
This includes content for your website (information pages, blog posts, services pages etc), as well as content created for external sites (guest posts, articles etc). All related to the specific industry in which you are operating. The need for outreach-based content varies from industry to industry, it comes down to your goals to decipher whether this is necessary.
Both link building and content creation require outreach in order to be successful. Created content must be promoted and maybe even hosted on external websites; links must be arranged through someone at the target website or publication.
CRO is the process of optimising your website to boost your number of qualified leads. The first step is driving traffic to your website; we then refine the landing pages to improve user experience and increase conversions. Our goal with CRO is to turn more of your website traffic into leads or customers.
Successful SEO needs constant vigilance; Google algorithms are updated frequently, your competitors move around the ranking dependent on their marketing efforts, and therefore your SEO strategy will need to constantly evolve based on these factors. We will use a range of tools and techniques to monitor rankings, user journeys, engagement and conversions. This confirms whether existing SEO work is having the intended effect, and provides insights to increase the effectiveness of future work.
